"The whole of economic theory is the theory of scarce resources. If milk is scarce, the price is up: this is economic theory. But it doesn't work for music; it doesn't work for information as a whole. If I have a pot of milk and give it to you, I don't have it any more. But if I give you a piece of information I still have it, I keep it. Which means that if I give something to you I create something new: abundance. And this means that economic theory doesn't work for information, when that information can be separated from its material support -- a CD, or whatever is the case today." (Jacques Attali: 2001)
Quoted from a speech by Jacques Attali, the author of Noise: The Political Economy of Music, given at a Cybersalon Net.Music conference at the ICA, London, May 2001.
Given we accept mp3s as information rather than treating them as material commodities, existing outside traditional economic theory, how do we go about selling them? Using traditional models of scarcity, supply and demand, clearly won't help us price music downloads, being freely copyable and distributable (despite music industry attempts to model mp3s as physical products by implementing DRM copy protection etc.). We can't price them according to the time and energy that went into them (is an album that took three years to create more expensive than one that took six months to create?) or rely on manufacturing costs to set a base price. So instead the likes of iTunes and other stores price mp3s how they see fit, in comparison to good old CDs. Is that fair? Isn't paying almost a quid a track a bit steep, seeing as though you're paying for something that doesn't exist? We can buy the proper CD for just a couple of quid more. Should we be paying much less for mp3s, or do we pay for the privilege and convenience of near instant delivery? After all, it's not as though we can sell them on once we're no longer interested in listening to them, as we can with our old CDs, tapes, vinyl etc., is it?
What do you think? I'd hope that we all still see it fit that we remunerate artists for their hard work in putting together an album, but as I see it, selling mp3s short-changes both the artist and listener. Surely the music industry wins once again if we accept the purchase of mp3s as just another media format (except a more disposable, ephemeral , lower quality format at that). I'd personally rather not create music that only exists in the fragile state as data on somebody's hard disk, but would want to produce a physical document of my music. Isn't selling mp3s simply a stopgap 'fight fire with fire' measure by the music industry to force a habit of purchasing mp3s onto consumers, clawing back mp3 sales to make up for the deficit in single sales, or is it the way all music will be sold in the future? I kind of feel as though illegal music file-trading has forced us down this avenue, and rather than celebrate mp3s as a novel, liberating future music format, it's managed to turn music into something meaningless, like sand falling between our fingers while we scratch our heads and try and put a price on it.
Perhaps in the future we'll enjoy 'free' music subscribed to as part of our internet connection service price, with a small fee trickling back to labels and artists (though this approach could be very dangerous, negating the need of innovation within the industry as labels continue to rely on the big names to rake it in). We might conclude that music downloads should be free and legal, and artists rely on performances alone to make money, relying on the scarcity and uniqueness of a live performance spectacle to create value. Or do we simply need to make mp3s a lot cheaper, and hope that listeners will find it just as convenient to buy music downloads as to head to the nearest torrent site?
But back to the question: do you pay for mp3s?
The latest instalment in Benbecula's Music series, Music Volume Four, is now out, featuring a track of mine entitled 'The Everywhere Air'. The compilation also features some fantastic tracks by Christ. and Prhizzm, and is quite frankly a steal at a fiver. Head over to Benbecula to buy a copy.
Benbecula are currently selling much of their stock at a heavily discounted price - just £1.99 for selected releases, throughout March. Why not pick up some bargains and plug the holes in your Benbecula back-catalogue?
Apart from residual stock floating about in the odd retailer's inventory, Lemodie has now completely sold out. If you can track down a copy, and have yet to secure one, then act quickly! I'd like to thank everyone who bought a physical copy, reaffirming my faith in music lovers and quelling my fears about the humble CD format. Obviously, if you'd happily make do with an mp3 edition, then there is still plenty of mp3 stock available. ;) On the other hand, if you're at a complete loss and unable to track down any more physical copies, then sit tight and cross your fingers for a repress.
Benbecula are running a poll for the favourite label release of 2006. Naturally I might have a suggestion as to which you might vote for ;) but please wander over, have a look over the nominees, cast a vote and leave a comment. You might discover previously missed Benbecula gems in the process.
Yes, it finally happened - you can now officially put Mobile Foes on your phone, and allow everyone at the bus stop to bask in your well-informed musical tastes. Five variations of Mobile Foes are on offer, in addition to four Ochre-penned retro tones, for those who mourn the days of monochromatic phone displays and gloriously tinny phone sound chips.
The ever-productive Knellotron (Chris Larkee) created a video for my vintage track Esign a while back, and so I thought I'd give it another mention now that I'm here on the new site. Chris created the whole thing from start to finish using nothing but open-source software, and you can read more about the video's history on Chris' blog here. I'm pleased to learn that Chris' work hasn't gone unnoticed, and he's managed to bag a well-deserved 'Best Animation Artwork' award at the 2005 Blender Conference, as well as securing screenings at various film festivals. Good job mate!
I've embedded a YouTube-hosted vid below, but if you want a warp-free high quality version with AV timing intact (grr, YouTube!), you can grab a .mov of it from Knellotron.com, or an mp4 and DVD quality mpeg from archive.org.
The audio track itself was created using Ross Bencina's Audiomulch program, while it was still in its freeware beta stage.
Recently, I've been working on editing and remixing the audio for one of the VJ collaborations to be featured on Need For Speed: Carbon, EA's latest installment of the popular gaming franchise. Six visual artists were commissioned to create short animations inspired by the game, and were supplied with suitable raw materials (videos, images, models etc) to use, should they wish. A friend of mine and long-time Ochre collaborator Patrick Ehrlund was selected to create one of the animations, electing to create a 3D animation from scratch rather than remix the supplied media, with me editing and remixing the existing project audio to fit the animation more closely. It's a shame YouTube totally throws the tight audio-visual timing out the window, but here's what we came up with:
All six animations will be included on the collectors edition of Need For Speed: Carbon, and are also doing the rounds on TV ad breaks (at least here in the UK). Keep an eye out for the ad and press the red button on your Sky remote to check them all out.
Veteran Lithuanian netlabel/zine Sutemos have released the third volume of their celebrated Intelligent Toys series, featuring a new Ochre track entitled Reunion. You can pick individual tracks to download on the release page, or download the whole release as a zip here.
The new Ochre CD, Lemodie, is out now on CD and mp3, and ought to be available from all the usual retailers, with mp3 previews and sales handled by the excellent Bleep service, among others.
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